What Does Purple Shampoo Do? Fights Off Yellow, Brassy and Orange Tones in Blonde Hair Neutralizes Warm Tones in Blonde Hair Helps Keep Blonde Hair Looking Cool and Fresh For Longer Why Organic Shampoo is Better? Free of Sulphates Free of SLES Cruelty-Free Eco-Friendly Organic, Sulphate Free, Purple Shampoo 1000ml | My.Organics This no yellow, purple shampoo is ideal for blonde, grey, white or bleached hair. It revives the highlights, enhancing the brightness of light hair and neutralizing their yellow shades. The natural extract of walnuts, almonds, and a precise concentration of vitamins deeply nourish the hair leaving it soft and smooth.